Jim O’Connor has worked in marketing and sales for about 40 years, developing a profound interest in the art of creating successful brand stories.

After stints at several Tyneside ad agencies he found himself headhunted by a relatively new company called Saatchi & Saatchi where he remained for several years before landing copywriter roles with Young & Rubicam, working on major brands like Heinz, Colgate-Palmolive, Dairy Crest, Suchard, Air Canada and British Gas.

He then started dividing his time between freelance copywriting and recruiting, training and managing a team of over 400 agents for a major direct selling organisation and now works with a variety of different companies and brands – from household names, micro-businesses, and software developers to finance providers, boutique hotels and leading retailers.