Jim O’Connor has worked in marketing and sales for about 40 years, developing a profound interest in the art of creating successful brand stories.
After graduating with a degree in English Literature he sold advertising space for the Newcastle Evening Chronicle. He then set up and ran a light haulage business, as well as a market stall.
This was followed by jobs at several Tyneside ad agencies before he was headhunted by a relatively new company called Saatchi & Saatchi. After several years working in their Charlotte Street offices as an account manager he moved to an agency in Bristol, this time in the creative department.
Several years later he landed a job in London as a copywriter with Young & Rubicam, working on major brands like Heinz, Colgate-Palmolive, Dairy Crest, Suchard, Air Canada and British Gas.
He then started dividing his time between freelance copywriting, and recruiting, training and managing a team of over 400 agents for a major direct selling organisation. About ten years ago he began concentrating all his efforts on marketing communications, developing his Stories that sell consultancy.
He now works with a variety of different companies and brands – from household names to micro-businesses, software developers to finance providers and boutique hotels to leading retailers. For further details visit storiesthatsell.co.uk or read his blog storiesthatsell.co.uk/blog.