The Authority Guide to Trusted Selling

Building stronger, deeper and more profitable relationships with your customers to create lifetime loyalty

Do you want to build more profitable relationships with your customers?

In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins shares his proven, 4-step system to help you contact, connect and convert more customers with less effort and no pressure.



“Today people buy from people in businesses that they like, connect with and trust. Paul shows you exactly how to recognise and respond to the different types of buyers in the way they want from a sales person. The results are powerful and profit generating!”

Amanda Downs

Sales growth expert